Natalie Myers

Introducing MicroPR: A Twitter Resource For PR Professionals

December 2nd, 2008

Finally, finally, finally. I’ve been waiting for someone to enlighten me about the ways journalists and PR professionals are using Twitter to interact with each other. Thanks to the launch of a new Twitter resource called MicroPR, I can  really see the value.

MicroPR was developed by Brian Solis, Stowe Boyd, and Christopher Peri. Here is a quick guide provided by Brian’s blog post:

  • Journalists, bloggers, and analysts, send a tweet to @micropr (www.twitter.com/micropr) with what you need help with. The PR subscribers will read it and only those who can help will respond. Always start your message with @micropr.
  • PR, follow @micropr to monitor the inbound requests from the media and to determine how you can help. This is a listening and response service for you, not a broadcast channel. Do not send a message to @micropr unless you need the assistance of the PR community.
  • If you want to refer to micropr on Twitter, please use the hashtag, #micropr.

It didn’t surprise me to find out that Brian was a key player behind this wonderful tool. He is the person who inspired me to write, Essential Guide to PR 2.0: Social Media Dos, Don’ts. Thanks to him for allowing me to interview him for that article.

I should also mention, this tool reminds me of Help A Reporter Out (HARO) created by Peter Shankman. The idea is similar though Peter uses a different medium, namely email, to get requests from journalists to a list of experts and PR professionals.

For more information on HARO, check out the Fame article I wrote in March. Check out MicroPR as well. Both wonderfully useful tools from innovative thinkers. Thanks guys!

Natalie Myers

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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