In this replay of a webinar to the SCORE audience, Daniel Burstein provided group coaching based on real-world examples from small business entrepreneurs.
Watch now to get ideas for:
Actionable frameworks like the Micro-Yes Architecture, which breaks down the participant’s journey from capturing attention to converting leads
Defining your ideal prospect and tailoring messages to tap into specific motivations, emotions, and pain points
Creating engaging content that not only promotes but also provides genuine value
Click here to get the slides (direct link, no form fill or squeeze page)
About Daniel Burstein
Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
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Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.
