Social Media and Email Integration Predictions for 2014: Were they right?
At Email Summit 2014, marketers were asked: what do you think the relationship between social media and email will be in 2014?
Now that Email Summit 2015 is right around the corner, let’s take a look back a few of those predictions:
One-way message turned two-way conversation
“For the first time, I’m becoming an optimist about what the capabilities are going to be,” said Dave Sierk, Email Strategy and Analytics, Dell.
As a self-described pessimist, email, it seemed, allowed for one-way communication only.
However, with the rise of social media, Dave explained, “We’re getting pretty pumped about how we can make social a two-way street,” and turn social media followers into email subscribers.
Slow social adoption as brands transition into the realm
“Email isn’t going away – it’s not dead … but we haven’t gotten to the point where we have the adoption rates in social media on both the user side and marketing or company side,” explained Shirley Salmeron, Northeast Sales Director, Teradata.
She described the experiences as “siloed,” and although they might flow together in the future, as of 2014, “[marketers] haven’t bridged the gap.”
