The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb
What assumptions do you make about your customers? Your competitors? Your industry in general? More importantly, what do those assumptions cost you?
At MarketingSherpa, we write case studies to help you execute your marketing strategy.
We also talk to writers, researchers and, well, renegades to help you challenge those assumptions and create an effective strategy to begin with.
I’m talking about people like Stephen J. Dubner. Not only has Dubner learned about economic theory and customer behavior as co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and, more recently, Think Like a Freak, but he’s also a very successful digital content creator in his own right as host of the Freakonomics Radio podcast, which nets more than 5 million downloads per month.
Customer behavior. Digital content. Sounds like a guy who could offer a few words of wisdom to email marketers to help them challenge their potentially costly assumptions. I sat down with Dubner at the Media Center at MarketingSherpa Email Summit 2015 before his featured speaker session later that morning:
