Posts Tagged ‘B2B lead generation’

Lead Generation: 39% say offline lead gen has somewhat decreased

November 1st, 2012

We surveyed 1,915 marketers for the MarketingSherpa 2012 Lead Generation Benchmark Report, and asked them about the importance of offline lead generation tactics. Here is what the data revealed …

Q: How do you feel the importance of OFFLINE lead generation has changed over the last three to five years?

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