PR misses the mark when it comes to pitching bloggers. It’s a complaint I’ve heard over and over again in almost every blog-centric interview for MarketingSherpa’s Fame newsletter.
Complaints range from how much bloggers hate receiving cut-and-paste press releases to how often the press releases are off topic. I think this confirms the conclusion: PR isn’t about pitching press releases any more. It’s about building relationships.
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An interview with Rick Keller, COO, Save-R-Planet Kids, a non-profit dedicated to educating children and adults about recycling in Leesburg, FL, yielded an interesting use of blogs in the nonprofit world. Read more…
Social networking is an interesting topic, so whenever I hear about new ways people are using it I get a little excited. Listen to John Jantsch of Duct Tape Marketing.
John has been blogging about all things practical in marketing for the small business owner for years. After working with roughly 25,000 small business owners throughout his career, John has a pretty solid grasp of what they need. Read more…
