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Consumers’ Mobile Shopping Preferences

May 27th, 2009
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Billing Revolution released some results today from a survey it commissioned on consumers’ mobile shopping preferences. Harris Interactive conducted the survey and queried 2,029 US adults, ages 18 and older, from April 29 to May 1 of this year.

Of adults who receive bills from cell phone and credit card companies, 57% said they trust card companies more than cell phone companies for accurate billing. Here’s a pie chart with more results (you can click it for a larger version):

consumer-sentiment_safety_final

Of mobile users, more younger users (59%; ages 18 to 34) thought it was at least somewhat safe to purchase through a mobile phone than older users (34%; ages 55+). More male mobile users thought it was at least somewhat safe (50%) than female users (39%).

Of those willing to make purchases:
o 75% would be willing to buy entertainment items, such as:
– Event/movie tickets (58%)
– Music (41%)
– Games (34%)
– Mobile video or TV content (24%)

o 68% would be willing to purchase food or drink items, such as:
– Pizza (59%)
– Fast food (42%)
– Coffee (25%)

o 43% would be willing to purchase hotel rooms
o 40% would be willing to purchase travel tickets

types-of-purchases_broken-into-categories