This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand.
Here are some FREE resources that we hope you find helpful after Read more…
I was reading The Wall Street Journal one morning about food makers using mobile games to market to children. It struck me that content marketing has a major effect on how some companies, especially publishers and media companies, must regard their competition. (It also struck me that my kids need to spend less time on the iPad, but I digress.)
So, I thought I would use that article as inspiration for an example to teach a quick marketing 101 lesson on the three types of competitors you must account for when marketing your product or service. For the sake of this blog post, our company is Spacely Games, and we make mobile games aimed at children.
I also got some input from Paul Clowe, Sr. Director of Finance & Operations, MECLABS, who has recently conducted competitive research here at MECLABS.
