Ecommerce: Building online trust before customers click over to your competitors’ sites
December 23rd, 2014
All marketing is built on trust. Without trust, customers won’t subscribe to your email. They won’t open. They won’t click. And they certainly won’t buy.
Keeping this in mind, I interviewed Craig Spiezle, Executive Director and President, Online Trust Alliance, about security, privacy and consumer protection. I’ve also and provided tips on how you can build trust with your customers.
“Privacy policies were written by attorneys, for attorneys,” Craig joked. “And you need three attorneys to figure them out. It’s a great job enhancement thing for the legal profession. It does nothing for consumers.”
