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Mobile Marketing: 6 mobile marketing challenges every marketer faces

February 5th, 2013
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In the MarketingSherpa Mobile Marketing Benchmark Report, we asked marketers about their challenges …

Q: Which barriers exist to overcoming your organization’s top challenges?

The MarketingSherpa community members shared their insights based on this data, which I hope you find helpful …

 

 

Challenge #1: Mobile site or mobile app?

“Strategy and staffing are (not surprising) linked. The resources required to fund a well-researched and well-structured mobile marketing strategy – or even a mobile strategy at large to address the primary question: mobile site or mobile app – are the very same resources necessary to staff such an initiative,” said Aaron Orendorff, Copywriter, Content Strategist & Project Manager, CREO Agency.

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