How to Write Copy in Marketing-speak
July 7th, 2008
We love debating words in the office. We discuss whether an ad was “changed” or “manipulated” or if a marketer “destroyed” or “smashed” previous records. And we try hard to write in the language of marketers.
We particularly love to debate “marketing-speak.” Marketers like making nouns into verbs, or adjectives into nouns. It’s our job to decide where to draw the line. Here’s a quick list of some of our favorites:
