How to Use Social Media Tactics to Make Your Emails More Enticing
Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning.
For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately.
One of the best ways to accomplish that is through visuals. Something fun, bright and colorful to catch their eye so that they give the content and copy in the email — no doubt wonderful and scintillating — the time it deserves.
When it comes to visuals, there’s a lot that can be taken from social media. If your company has a strong social presence, start pulling some tactics from there. If you don’t, do some research to see what companies in your sphere are doing on social.
Here are three companies taking those dynamic tactics and successfully implementing them into email:
Tactic #1. Gamify emails to entice readers
Primm Valley Resort and Casino, part of the Affinity Gaming family of casinos, wanted to leverage insights from behavioral economics to create campaigns that would be not only fun, but motivating.
With email, that meant embedding bite-sized games into the experience, allowing customers to play and win prizes they otherwise would have been given for free.
Evans and her team decided to play off of customers’ penchant for playing games to promote events.
