At MarketingSherpa, our benchmark reports provide marketing executives and practitioners with extensive reference guides for strategic decision-making and tactical planning. The survey for our Marketing Analytics Benchmark Report is currently open (feel free to share you insights — respondents receive a free copy of the special report, Evaluating Website Optimization), and we’re currently working on the survey for our next benchmark report on email marketing.
What questions would you like asked in the Email Marketing Benchmark Survey?
Here’s where you come in. What email marketing information would help you do your job better?
Please use the comments section of this blog post to share your feedback, and we’ll take your insights into consideration as we shape a survey that we hope yields valuable data to help you do your job better.
Here’s a little more background to help as you consider this request. Marketers tell us they use these benchmark reports to:
- Prepare budgets
- Make informed business decisions
- Develop marketing plan forecasts
- Support proposals with data and charts
To help you see the result of these survey questions, here are a few charts from MarketingSherpa’s 2012 Email Marketing Benchmark Report.
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According to the 2012 Email Marketing Benchmark Report, CMOs see social media and mobile as the developments that will have the biggest impact on email marketing in the near future …
Q. What new developments will most affect your email marketing program in the next 12 months? Select up to five developments.
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So here’s the challenge to you, email marketers of the world. Not only must you integrate social media into your email marketing, you must integrate a rapidly changing social media environment.
Just when you thought you could rest after successfully integrating Twitter and Facebook, for example, along comes Pinterest.
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The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that’s a good thing for BlackBerry marketers.
Because, no matter the brand, smartphones are not going anywhere.
There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market further into the future.
Before you know it, the smartphone will be akin to the television set in the late 1970s. Absolutely everyone will have one, and the picture will likely be in color (if not high-definition).
Of course, they will be more affordable than ever, too.
As you might have read in an earlier blog, I have been looking for a marketer who has tested mobile-dedicated links and landing pages in their emails. Well, I have found one.
Stay tuned for a how-to article in the coming weeks. You’ll learn that marketing to smartphones now is a no-brainer – if you want to get ahead of the competition.
