I recently received an email from outdoors clothier Roots with a subject line that definitely caught my eye: “Free Economy Shipping This Memorial Weekend”.
The imperative word in that copy was “Economy.” With gas prices this summer seemingly ready to hamper consumer spirits, it reminded me that free-shipping promos will likely be hotter than ever. Read more…
What I’ll call “Talk TV” seems to be an emerging and sensibly low-risk medium for major brands to drive Web traffic via sports entertainment on the good ol’ tube. Read more…
We just published a Case Study about how eBillme ran an online video contest with extraordinary results. They got millions of YouTube views and gobs of media attention. Read more…
While constantly doing a ton of detailed, cross-client deliverability research for his email services boutique, Internet-Tools.com, Mark David McCreary has come up with an alternative phrase for false-positives. He calls them “bogus bounces.”
E-catalogs that are navigated with a ‘virtual thumb’ in the turn-the-page sense have been a hot topic among marketers for quite some time. Do they produce sales? Are they worth the effort? What’s the point of an e-catalog when you have ecommerce?
I have searched high and low for a data-based, Sherpa-worthy Case Study on this very subject. The fact is, proving e-catalog activity creates sales with rock-solid data is difficult. Marketers who think they work only want to talk estimates or anecdotally. Read more…
After writing a Special Report and a Case Study about online video contests, it’s time to draw a few conclusions about what promotional tactics successfully drive them. Read more…
When you operate a publishing site like MarketingSherpa, you want to be clear to your subscribers about the content available to them. Articles published in our nine weekly newsletters are open access to our hundreds of thousands of readers for seven days before they go into a members-only archive. The barrier date is stated in each email.
Still, results from a survey conducted earlier this year showed that 68% of our readers don’t know how long articles are available before going behind the membership wall. We decided our limited-access policy needed to be clarified. We also wanted to see if adding an expiration date to newsletter subject lines might create a sense of urgency that would boost open and clickthrough rates. Read more…
