Email Marketing Research: What information will help you do your job better?
At MarketingSherpa, our benchmark reports provide marketing executives and practitioners with extensive reference guides for strategic decision-making and tactical planning. The survey for our Marketing Analytics Benchmark Report is currently open (feel free to share you insights — respondents receive a free copy of the special report, Evaluating Website Optimization), and we’re currently working on the survey for our next benchmark report on email marketing.
What questions would you like asked in the Email Marketing Benchmark Survey?
Here’s where you come in. What email marketing information would help you do your job better?
Please use the comments section of this blog post to share your feedback, and we’ll take your insights into consideration as we shape a survey that we hope yields valuable data to help you do your job better.
Here’s a little more background to help as you consider this request. Marketers tell us they use these benchmark reports to:
- Prepare budgets
- Make informed business decisions
- Develop marketing plan forecasts
- Support proposals with data and charts
To help you see the result of these survey questions, here are a few charts from MarketingSherpa’s 2012 Email Marketing Benchmark Report.
Click to enlarge
