Email Marketing: What is the best day to send an email?
For this MarketingSherpa Blog post, I thought I would examine some email research. This chart from the MarketingSherpa Email Marketing Benchmark Report focuses on the effectiveness of sending emails on different days of the week:
Looking at the results of this survey, you can see a wide range of effectiveness, along with a few clear patterns. Tuesday and Wednesday look pretty good, but Sunday looks to be the least effective.
What’s left off of this highly aggregated data is the fact there is no “best” day – or time of day – to send emails that works across the board for all email marketers.
The reality? Testing your email sends is paramount to effective email marketing. What might work for one industry, or business category, or maybe even your direct competitor might not – no, make that probably won’t – work for you.
Your email list is unique to your business (unless you’ve bought the entire list, and if so, shame on you). Only by testing your sends and tracking open rates, clickthroughs and other engagement metrics will you learn what works best for your list.
