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Posts Tagged ‘eretail’

Build Your Brand at Little Cost with UGC

October 28th, 2008
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User-generated content started being a hot topic a couple of years ago. It’s not that marketers are truly ignoring it, but I think it’s fair to say that the buzz has fizzled a bit.

Perhaps this has something to do with an economy that’s been sticking its tongue out at the public for about a year now. Ya think? Read more…

Power of Celebrity (Still Works)

October 26th, 2008
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Of course, marketers have known forever how a celebrity can impact sales for their companies. My earliest recollection of this idea was of Joe Dimaggio and Mr. Coffee TV spots from the early 1980s.

Well, I happened to call Zappos.com the other day to talk about sending back some shoes I had bought, as they were a half-size too small. Who was I greeted by? None other than CEO Tony Hsieh at first. A CEO making an automated appearance? Big freaking deal, right? I agree. Read more…

Drive Traffic with Shipping to Stores

October 17th, 2008
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I recently talked with Kevin Ertell, SVP E-Business, Borders, who pointed out some very interesting ways that the retailer is integrating its offline and online channels.

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Mobile Link In Email: Have You Tested It?

October 8th, 2008
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Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.

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Viral Referrals Start with Cool Product Categories

October 3rd, 2008
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Organizing an eretail site based on best practices—like with categories and search features—gives you a solid foundation to work from. But it’s not a particularly interesting discussion topic.

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Phone Number in Order Confirmation Email: Worth the Risk?

September 15th, 2008
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A major eretail player has been using a ‘wow’ tactic. In their order confirmation emails, the brand has offered customers the chance to call a toll-free number that same day if they want to add more products to their order. Read more…

Short Subject Lines Revisited

September 10th, 2008
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I browse dozens of eretail newsletters each week. And FreePeople.com’s subject lines stand out the most because they are *routinely* super short.

Thirteen out of their past 20 subject lines have been four words or less. And most of those 13 have employed either two or three words. Further, many of the subject lines have 14 or fewer characters (including spaces).

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Update: Emailers Using Gas Prices In Copy

August 26th, 2008
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In an earlier blog post, I wrote about my hunch that email marketers would be using the rising gas prices and our slumping economy as copywriting tactics this summer. What do you know? I was right – at least when it comes to the gas prices.

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Is Paper Catalog for Consumers on Life Support?

August 22nd, 2008
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Soon enough, our mailboxes will be getting bunched up with paper catalogs from the eretailers we’ve purchased from.

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Social Networks Make It Easier Being Green

August 3rd, 2008
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One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…