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Posts Tagged ‘global audience’

Do You Know How to Take Advantage of Globalization with Your Marketing?

October 3rd, 2014
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The world is getting faster.

In the past few years, the term globalization has been used to describe an unprecedented cultural, economic and political phenomenon that has fundamentally changed the world.

With faster intercontinental travel and almost instantaneous communication technologies, societies, economies and individuals have become more interdependent than ever before.

As globalization spreads more wealth from developed nations and into developing ones, a new global middle class has risen with an even greater desire to consume than 1950s America. According to Internetworldstats.com, the amount of people who have access to the internet has increased 676.32% in the last 14 years. Most of that growth occurred in the continents of Africa and Asia.

So what does that mean to a 21st century marketer?

It means that a taxi driver in Senegal can watch a Yankees game, purchase Yankees related merchandise and spread the Yankees brand to a whole new generation of consumers.

Now imagine if you could deliberately break into this new emerging market.

What would you do? How would you connect with your new potential customers and increase your brand awareness at the same time?

Most companies do it by creating and promoting culturally specific products that vary depending on the region. McDonalds is great at this. Ever heard of the Teriyaki McBurger?

Teriyaki_McBurger

 

It’s a product exclusive to its Japanese market and one of McDonalds Japan’s biggest sellers.

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Social Media Marketing: Opportunity knocks worldwide

February 24th, 2012
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Living in the U.S., we often use social media to reach domestic customers. Facebook, Twitter and LinkedIn were popular here first, and that sticks with us. But as social networking expands worldwide, the size of the audience we could be reaching has multiplied.

Focusing exclusively on the U.S. would ignore 80% of the people on Facebook and Twitter, according to “It’s a Social World,” a report from comScore. On LinkedIn, it would ignore more than 60% of the audience (Note: You’ll need to provide an email address to download the report. It’s worth it.)

 

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The report is full of mindboggling stats like, “social networking captures nearly 1 out of every 5 minutes spent online worldwide,” and “social networking sites now reach 82% of the world’s online population, representing 1.2 billion users.”

If your company sells anywhere outside the U.S. (or ever hopes to), and you’re marketing through social media, then the report points to a world of opportunity. Social penetration among online audiences is above 90% in 35 of the 43 countries measured.

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