Do You Know How to Take Advantage of Globalization with Your Marketing?
The world is getting faster.
In the past few years, the term globalization has been used to describe an unprecedented cultural, economic and political phenomenon that has fundamentally changed the world.
With faster intercontinental travel and almost instantaneous communication technologies, societies, economies and individuals have become more interdependent than ever before.
As globalization spreads more wealth from developed nations and into developing ones, a new global middle class has risen with an even greater desire to consume than 1950s America. According to Internetworldstats.com, the amount of people who have access to the internet has increased 676.32% in the last 14 years. Most of that growth occurred in the continents of Africa and Asia.
So what does that mean to a 21st century marketer?
It means that a taxi driver in Senegal can watch a Yankees game, purchase Yankees related merchandise and spread the Yankees brand to a whole new generation of consumers.
Now imagine if you could deliberately break into this new emerging market.
What would you do? How would you connect with your new potential customers and increase your brand awareness at the same time?
Most companies do it by creating and promoting culturally specific products that vary depending on the region. McDonalds is great at this. Ever heard of the Teriyaki McBurger?
It’s a product exclusive to its Japanese market and one of McDonalds Japan’s biggest sellers.
