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Top HARO (Help A Reporter Out) Alternatives: How to find primary sources for business journalism and content marketing

June 11th, 2024

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At MarketingSherpa, I craft in-depth marketing case studies and data-driven articles. And I host the How I Made It In Marketing podcast.

I would fail miserably at these endeavors without sources.

Our focus is primary sources, the actual people and companies doing the work, who researched the data, or who lived that career journey.

For a long time, I used a service called Help A Reporter Out, also known by its acronym – HARO.

But HARO was shut down/rebranded/replatformed earlier this year. And while there are many older posts on the best HARO alternatives that were written while HARO existed, ironically, I’ve seen very little press about what to do now that HARO no longer exists.

Also, most posts about HARO are from the perspective of pitching to get into an article, often for SEO reasons and link building.

I’ve found a lot less info out there for journalists, reporters, and content marketers to help them find primary sources now that HARO no longer exists.

So here are some places to find primary sources for articles, blog posts, podcast interview, and the like, along with my personal experience with them. If you know of any good places to find sources that I have overlooked, or simply have different opinions or experiences on any of the below, just email me at Daniel.Burstein@Meclabs.com. I intend this to be an on-going resource for all reporters and content marketers. Also, these are only my opinions and others likely have different ideas or experiences. Read more…