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Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them)

January 20th, 2012
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I remember you wrote about press releases from the viewpoint of the publication/writer. I think you could write a similar one, for the subject of an interview. What do journalist look for when they interview someone for an article, case study, how-to etc.?

I recently received the above question, and I think the answer could be helpful to many marketers as they reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.”

Much of this blog post is going to skew a bit acerbic (hey, it’s human nature to complain about those who comically make your job more difficult), so I first wanted to let you know, and I’m sure many journalists feel the same way, that I genuinely love interviewing you.

And not just for work. At a party or on an airplane, I’m naturally curious about what people do for a living and always want to learn more. I’ve learned an invaluable amount of in-depth information about various industries and jobs from the interviews I’ve conducted, and on a personal note, have extremely enjoyed those discussions.

I know there can be a lot of pressure when you interview (especially for your first interview), and I just want you to be rest assured in knowing that we really look forward to talking to you and hearing what you have to learn.

That said, like with any other job, some sources do just drive us up a wall.

At the end of the day, you want an article or blog post that makes you and your company, product or service look good. But we’re the gatekeepers. So let me help you avoid these five things that drive journalists crazy …

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