Email Summit: Brian Solis on the connected consumer and the digitally evolving world
February 16th, 2012
Last week, we held our Email Summit 2012 at Caesars Palace in Las Vegas, where more than 750 of your marketing peers joined us for four days of keynotes, workshops, discussion panels, case study sessions and networking.
Brian Solis, Principal, Altimeter, joined us as one of our three keynote speakers for the Summit. Brian spoke to the audience about integrating social media with your email marketing to engage a new type of connected customers. After his keynote, Brian took a few minutes to chat with GetResponse Community Manager, Jim Ducharme.
In this video interview, Brian talks about two main thoughts:
The connected consumer
- The democratizing of information is creating an empowered and connected consumer
- Technology simply facilitates to bring about change
- Success now comes from listening and learning from consumers
The “Digital Darwinism” concept
- When technology and society evolve faster than your ability to adapt
- Examples of companies fading away because consumer behavior is evolving toward a digital world
- The connected consumer requires you to design the experiences and outcomes they want in the channels they want
