Website Strategy: 59% view the website as a marketing channel
November 30th, 2012
In the MarketingSherpa 2012 Website Optimization Benchmark Report, we shared how marketers view their website strategy …
Q: Which of the following statements are representative of your organization’s website strategy?
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Why do you have a website?
“I usually start by asking new customers: ‘Why do you have a website?’” said Søren Sprogø, owner, Afdeling 18.
“Any answer but ‘To make more money!’ is wrong.”
“Next question of course then is, ‘How can your website help you earn more money?’ Now that’s the big one, and it can be discussed for hours. But by building your website around this question, you ensure that it supports your business and that it is measurable,” Søren concluded.
