Live From MarketingSherpa Summit 2016: 5 steps to telling your team’s story internally
No matter which division of marketing your team works in, you’d probably love to grow your team. You know your team is doing well, achieving great success, but how do you get that success noticed by leaders in your organization?
During Day 1 of MarketingSherpa Summit 2016, Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, shared his journey to overcome this challenge.
Brian is a huge movie fan, and drew inspiration from Pixar director and screenwriter, Andrew Stanton, in his quest to get his team noticed and gain more budget.
Storytelling became his strategy. Brian is responsible for the IT Experts Community, as well as community strategy and blogging. His previous team of three did some great things that he didn’t feel were well seen by higher ups.
“How can we build a story around it to get people to care?” Brian said.
With movie making as a basis for his strategy, Brian came up with a five-step process for storytelling to internal audiences and stakeholders. 
