Divorced Moms: They’re Overlooked Consumers
September 8th, 2008
While interviewing sources for MarketingSherpa’s two-part special report on Marketing to Moms, I had quite a few bits of information that didn’t “fit.” I can’t resist sharing one from Bridget Brennan, Founder of the Female Factor Corporation.
Bridget says there is a lack of attention being paid to divorced moms. In research she conducted for a new book about the rise of female consumers, Bridget discovered that slightly less than half of marriages end in divorce. Yet few marketers target this demographic.
