Publishers: Repurpose Print for Podcast Channel
May 9th, 2008
You’re a publisher still looking for a podcasting strategy. Or you’re worried about making a big investment of time and resources. You could be sitting on a heap of readily available audio content: Interview recordings your editorial team has made for its print articles.
Reporters typically gather way more information than they can fit into their stories. If those interviews are on tape, you can cull some of the best anecdotes and other information that never made it into print and edit them into podcasts that are relevant to your audience.
