Email Marketing: Good preference centers can hold onto subscribers even as they change
August 2nd, 2011
One of the most interesting things about life is that we change. Our interests change. Our habits change. Our jobs and locations change. So it goes without saying that our email subscribers will change. The question is whether you can change with them.
Now, I am not advocating that you launch a “singles” newsletter every time a subscriber gets a divorce. However, it can be helpful to make your email program flexible enough to accommodate subscribers’ changing needs.
How do you make your email program more flexible? You can start by having a good preference center that clearly explains your options. Here’s a good example from AAA (click this link to visit the full preferences page): Read more…
