Gamification: 3 tips for gamification apps as part of your content marketing
Game on! There are 120 million people enrolled in travel rewards programs and more than 200 million play reward-based online games, according to Bunchball.
To help you get started with your own gamification app, here are three tips. Since gamification apps are such a new and emerging tactic, we would love to hear your thoughts in the comments section of this MarketingSherpa blog post, as well.
Tip #1: Provide value in game form
For a gamification app to help your content marketing, it should tie into the value your paid products or services offer. All paid products or services do one of two things:
- Help a customer alleviate a pain point
- Help a customer achieve a goal
In content marketing, you translate the value your products have in these two areas into some form of content, like a video or blog post.
With a gamification app, you take that value one step further by making pain point removal or customer goal achievement fun, and add a reward.
There may be many obvious ways to do this if you have a consumer brand. However, B2B marketers often tell me they find it challenging to produce engaging, or dare I say, fun, content.
Let’s take an example. Imagine if you sold manufacturing solutions. To engineers and plant managers. Sounds boring, right?
Well, Siemens turned that combination into an engaging game called Plantville. To learn more about it, and get ideas for your own games, read “Gamification: How Siemens got 23,000 engineers to learn about its brand.”
