Lead Generation: 23% of marketers consider key pain point an important form field
November 16th, 2012
In the 2012 Lead Generation Benchmark Report, we asked 1,915 marketers which lead gen form fields were most important to them. Here’s what they had to say …
Q: Please select the most important fields you need to collect from your leads on lead generation forms.
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Interestingly enough, most of the discussion about this chart surrounded one of the lesser-used form fields – key pain point.
