Empower Brand Advocates to Speak for You
October 1st, 2008
Most nonprofit organizations I’ve talked to have two core marketing missions: to solicit donations and get out the message. They need the funds to continue operating, and they need to get out the message to have an impact.
I’ve also noticed that many nonprofits have less-than-stellar marketing. This is not a slight to nonprofit marketers. I think they just lack time and resources, not ability. We have written case studies about nonprofit marketers doing very interesting things and finding success.
