Monitoring Web chatter about your brand can be a challenge. We’ve written at least one article on monitoring social media to protect your reputation. The task can be expensive or time consuming–but it doesn’t have to be.
You can take a quick, free look at what the Web thinks about your brand with HowSociable?. The site is incredibly useful and easy to use. It doesn’t require any registration, usernames or passwords. You can even look at what people are saying about your competition.
Simply type in a phrase and see the number of times it’s mentioned on 22 social media portals. All the biggest players are there–Facebook, MySpace, Twitter, Technorati, YouTube.
Not only do you get the number of times your brand is mentioned, you also get the links to where your brand is mentioned. That’s so cool! Find out what people across the Web are saying about your company from one spot.
I’ve run across a quick tactic for those of you battling to get users to engage with your Web 2.0 marketing strategies.
I recently wrote stories about companies that offer social networking services through smart phones. Two of the companies–Kiwibox and Buzzd–have rewards programs to encourage engagement. Read more…
Relationships are important when you’re an affiliate manager. The more you know about affiliates on a personal level, the more you’ll know about how they sell your product.
Trisha Lyn Fawver, Director of Affiliate Marketing, New Edge Media, connects with her affiliates on social media sites. It adds to the number of channels that affiliates can reach her and facilitates the flow of ideas, she says.
Read more…
I’m going over my notes from an interview with Mike Howard, Chief Operating Officer, Kiwibox, today and I’m impressed with his team’s mobile marketing strategy and content management skills. Kiwibox is a teen-based network for user generated content and socializing.
Read more…
When customers talk about your brand online, those conversations last for a while. They sit in article comments, in forums and on profile pages, waiting to be spidered by search engines. Every one of those enduring comments is a piece of mini-media that either builds your brand’s credibility or stains it.
Read more…
Choosing the right title for white papers and webinars can mean the difference between catching your prospects’ attention and being overlooked in a sea of competing ecommerce content. For some ideas on creating titles that get attention, check out the homepage of the popular social bookmarking site Digg.com.
Read more…
