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Landing Page Optimization: Goodbye stock photos and Happy Man, hello social media

September 16th, 2011
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Back in my agency days, my art director, Steve Moran, and I penned a tongue-in-cheek ode to stock photography books that went something along the lines of …

I want to live a stock photo lifestyle
Attend meetings with happy people smiling around obsolete computers
And then jet off home to page 157
To laugh with my family during the golden hour

While a songwriter I am not, we were joking about how unlike reality the stock photo images are. And, while search on a stock image website has replaced stock photo books [Historical note for young marketers: Books were like websites printed on paper], one thing hasn’t changed – stock photos still seem phony.

Who are these people?

Especially in an age of social media. So while marketers might have gotten away with stock photos in print ads and on billboards for many years, we’ve become so accustomed to seeing real people on the same platform you are communicating your marketing messages.

In fact, I’m always momentarily surprised when I see my own picture on a website in the comments section – because I’m still logged into Facebook and that site uses Facebook Connect.

Phony stock photo people raise a red flag since we are all now on the Social Web.

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