Posts Tagged ‘top of the funnel’

Top-of-the-funnel Lead Generation: A visual look at 58 marketing ideas for your customers’ journey

May 8th, 2024

“I’ve put my kids through college with just my ideas.”

A friend of mine who owns an agency told me this over a beer one night. And I think it’s an apt description of a career in marketing.

But here’s the rub – it’s hard to come up with ideas. Day after day. Month after month. Especially if you’ve worked at the same brand for any length of time.

So I’m always looking for ways to get unstuck. And I stumbled across one recently while leading MEC300: Develop Your Creative, an education offering within the AI Guild.

I hesitate to call it a ‘course’ or ‘training’ per se, because I focus the time we have together on interactivity. There’s plenty of content people can dive into between sessions, but during the sessions we review their work building their marketing funnels and – back to that word – help them get unstuck.

While coaching a participant, my co-leader for this track – Dhruv Patel, Chief Product Officer, MeclabsAI (Meclabs is the parent organization of MarketingSherpa) – shared an expansive visual. He took many different concepts he’s learned throughout his career and made one, overarching image that could spur even the most perplexed marketer or entrepreneur to get unstuck.

I’ll show you the visual and then we’ll dive into some of the concepts behind it.

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