MarketingSherpa Blog

With our content creation for February’s Email Summit 2013 in Las Vegas now in full swing, we wanted to take one last, loving look at our previous Summit – B2B Summit 2012.

Keynote Sally Hogshead was insightful and inspiring. After she stepped off the stage and the crowd headed out to the cocktail hour, Luke Thorpe threw his camera on his shoulder, I grabbed my mic, and we asked her a few questions to help the MarketingSherpa blog audience understand how to market to different personality types …

For those impatient and busy types, here are a few timestamps if you’d like to jump ahead in the video …

0:50 – Segment content using personality triggers

2:39 – Identify which triggers to use with different prospects

3:50 – You don’t need to talk to a lot of people, you need to talk to the right people

4:45 – A look at Sally’s $2-per-piece business card

Related Resources:

Event Recap: MarketingSherpa B2B Summit 2012

Customer-centric Marketing: 7 triggers to engage customers and build loyalty

HowToFascinate.com – Sally’s website

Email Summit 2013 – February 19-22, 2013, Las Vegas

I like to think of myself as a savvy consumer. I research purchases. I ask friends for suggestions. I look for deals. This has undoubtedly spared me headaches and wasted money — but it has not freed me from clever marketing.

This fact is made clear in a recent Wired article by Dan Ariely, Professor of Behavioral Economics, Duke University. In the piece, Ariely explains the psychological factors that help build Amazon, Facebook, Groupon and other successful companies.

We interviewed Ariely last year about his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, and published his advice. Here are three marketing insights from his recent article in Wired:

– Read more…