Content Marketing for B2C
This week’s consumer marketing newsletter article wrapped up 2011, and featured four B2C trends to watch in 2012: the mobile marketing channel, local search, online privacy and the new features in pay-per-click advertising.
These choices were based on the 80 (give or take a few) interviews with consumer marketers that my reporting colleague, Adam T. Sutton, and I conducted over the past year. One B2C trend that received serious consideration, but didn’t make it into the article, is content marketing.
Sure, content has its place in any overall marketing strategy, but I’ll bet when many marketers hear “content marketing” as a channel, they think B2B – whitepapers, lead nurturing campaigns, third-party validations within specialized industries, etc.
In fact, content is becoming an important part of consumer marketing efforts.
I’m going to present several case studies and how-to articles from this past year that illustrate just how important it truly is. (Note: MarketingSherpa articles often feature numbered tactics. In this blog post, I’ll call out several specific tactics within linked articles.)
