Give Email Subscribers the Opportunity To Belong
March 9th, 2009
Dan Heimbrock, President and CEO, HyperDrive Interactive, had so many great examples to share about how word-of-mouth and email marketing can work together to create brand advocates that I couldn’t help sharing one.
Heimbrock is presenting a case study at MarketingSherpa’s 2009 Email Marketing Summit, March 15-17, and I had the opportunity to interview him last week about the topic.
He says often the only incentive that people need to become brand advocates is an opportunity to belong to something they care about.
