Posts Tagged ‘word-of-mouth’

Give Email Subscribers the Opportunity To Belong

March 9th, 2009

Dan Heimbrock, President and CEO, HyperDrive Interactive, had so many great examples to share about how word-of-mouth and email marketing can work together to create brand advocates that I couldn’t help sharing one.

Heimbrock is presenting a case study at MarketingSherpa’s 2009 Email Marketing Summit, March 15-17, and I had the opportunity to interview him last week about the topic.

He says often the only incentive that people need to become brand advocates is an opportunity to belong to something they care about.

Read more…

Word-of-Mouth in the Workplace: Something to Think About

July 31st, 2008

Three weeks ago a co-worker told me about great deals she gets shopping at Target online. It immediately sparked my interest. I never thought of shopping online at a store I could easily drive to. When she told me I could return merchandise purchased online to any of the physical stores … I was sold. Read more…