MarketingSherpa Blog

At MarketingSherpa, we bring you the ideas and inspiration to help you come up with your next great marketing idea. We do that through our marketing case study articles, our data charts, and our How I Made It In Marketing podcast discussions.

The idea is – you are the hero of your own journey, sometimes you just need a little inspirational grit to build your next great pearl of wisdom around.

That’s usually great. Marketers are ideas people always looking for that next game-changing idea.

Of course, sometimes you just want something done for you. So today, we’re bringing you a bunch of tools built on MeclabsAI (MarketingSherpa’s parent company) leveraging not only MarketingSherpa’s 25 years of business journalism, but also Meclabs Institute’s patented marketing methodology.

No need to think. Just click and get something done for you. And MeclabsAI is free to try, you don’t even have to register to get started (although you will get additional free interactions if you do register).

Here’s a quick look at some of the 14 apps in MeclabsAI, along with a small piece of the outputs they gave me when I tried to get help on MarketingSherpa’s homepage.

Value Prop Analyzer

MeclabsAI CEO Flint McGlaughlin has taught extensively on value proposition, and he has built that methodology into this app.

Just give this app your homepage URL, paste in the contents of your homepage, or share the core of your value proposition and it will apply the Value Proposition Ranking Criterion, empowering you to identify and leverage your brand’s unique strengths while pinpointing areas ripe for optimization.

For example, when I paste in the MarketingSherpa homepage URL, it gives me…

Let’s delve into the Value Prop Ranking Criterion to assess your value proposition’s power across four dimensions: Appeal, Exclusivity, Clarity, and Credibility.

Your value proposition ranks as High on our scale, indicating a significant strength in attracting and retaining your target market’s interest. It suggests your offering is well-received yet harbors potential for enriched distinctiveness and trust-building efforts.

Try Value Prop Analyzer

Competitor Analyzer

“Know thy self, know they enemy,” Sun Tzu said. Competitor Analyzer can help outsmart the competition.

Just give it the URL for your website and a competitor and let the insights roll in.

First, I put in the URLs for MarketingSherpa and The Wall Street Journal, but the Competitor Analyzer called me out on that – “The websites you’ve provided are not typically direct competitors, as one specializes in marketing research and insights (MarketingSherpa), and the other is a comprehensive news outlet with a strong emphasis on financial and business news (The Wall Street Journal).”

So then I tried MarketingSherpa and MarketingProfs, and here is a part of the response…

Website Components Comparison

Try Competitor Analyzer

Chat Transcript Analyzer

Zoom sessions are harder to present on than in-person speaking, at least for me. I have a harder time connecting with the audience.

So I love the chat feature because I can get a little feedback, and tweak what I’m talking about to better serve the audience.

That’s a little easier to do when there is another speaker on the Zoom as well. Then I can read through the chat while that person is speaking.

If it’s only me, it’s hard to walk and chew gum, and often the best I can do is read the chat after. But it can be a lot of info to take in.

Chat Transcript Analyzer does a nice job summarizing it all for me. For example, I spoke on the AI Guild main session about process-level value prop and AI last week, pasted in the chat transcript, and here is part of the analysis I got…

Mathematical Analysis:

I’m glad to see that humor was used effectively. I love stand-up comedy. And I always love to infuse a bit of that ethos every time I speak.

Try Chat Transcript Analyzer

Webpages Analyzer

Just past in your URL. Here is part of the analysis I got for MarketingSherpa…

Try Webpages Analyzer

CTA (Call to Action) Builder

This app aligns with Micro Yes #7 (Yes, I will trade) and Micro Yes #8 (Yes, I will finish) in Meclabs Micro Yes Architecture approach to creating effective marketing.

When I pasted in MarketingSherpa’s homepage URL (and you can use landing pages as well), I like this point from MeclabsAI…

Value:

1. • Emphasizing immediate access to valuable resources, a CTA might read, “Gain Free Instant Access to Exclusive Marketing Insights,” showcasing the value exchange—action for knowledge.

Nowhere on the homepage do we say that MarketingSherpa’s case study articles, data charts, and interviews are free (they didn’t use to be).

Try CTA Builder

Headline Builder

This app aligns with Micro Yes #1 (Yes, I will pay attention) and Micro Yes #2 (Yes, I will engage deeper).

When I pasted in the homepage URL, part of what it gave me was a breakdown of the nouns, verbs, and adjectives I was using, which is a great start to playing with different headline options.

Nouns, Verbs, and Adjectives Analysis

Try Headline Builder

Appeal Builder

This app ties into Micro Yes #5 (Yes, I want this now).

If you want a new message crafted, provide it details about your product or service.

If you want an existing message analyzed, share the current message along with specific objectives or concerns.

Here’s a sentence I liked from what Appeal Builder gave me, “Unearth practical case studies, research, and training designed not just to inform but to transform.”

Try Appeal Builder

Conversion Index Analyzer

Just paste in a landing page or homepage URL, and this app will use Meclabs well-known Conversion Sequence Heuristic – C=4m+3v+2(i-f)-2a – to provide an analysis.

For example, when I pasted in the MarketingSherpa homepage URL, I like how it summed up what we’re trying to do to tap into the motivation of our visitors – “The homepage of MarketingSherpa offers a broad scope of resources, including articles, videos, podcasts, and free resources, that align well with the intrinsic motivations of marketers seeking research-based insights and actionable marketing strategies.”

Conversion Index Analyzer

Article Analyzer

When I posted in the URL for a recent MarketingSherpa article – Strategic Foundations of Niche Launch Success: B2C marketing examples with results – It has this nice summary in the FAQ…

1. What is the main advice for competing against big brands in a niche market?
   • The main advice is to focus on smaller, overlooked opportunities where larger brands might not be active, leveraging SEO, and using AI for content creation to establish a presence in niche markets.

Article Analyzer

Video Transcripts Analyzer

When I pasted in the transcript from the most recent episode of How I Made It In Marketing – an interview with Nicole Sumner, Brand Director, Ollie – it produced an FAQ that included this key hard-won lesson from Sumner’s career journey:

Q: What was a key takeaway from Nicole’s missed job opportunity?
A: The key takeaway is the importance of explicitly communicating your career ambitions and interests to be considered for opportunities.

So even though this app is called Video Transcripts Analyzer, it works with audio-only content like our podcast as well.

Video Transcripts Analyzer

Related resources

Customer-First Objectives: Discover a 3-part formula for focusing your webpage message

Website Wireframes: 8 psychological elements that impact marketing conversion rates

Website Wireframes: See real webpages optimized for marketing conversion

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor

Categories: Value Proposition Tags: artificial intelligence, call-to-action, MeclabsAI, microyes