I interviewed a variety of email marketers at Responsys Interact 2012 last week and learned about more tactics than I could ever fit into a blog post. That said, here are three insights I pulled from some of the best interviews I had last week (Full Disclosure: Responsys sponsored my attendance of this event).
Display will rise again
Now that companies can target display ads to individuals across a variety of websites, display is poised to make another comeback, says Scott Jones, General Manager of Display, Responsys.
The reason, Jones says, is that marketers can incorporate display into cross-channel and lifecycle marketing programs and use it to send a targeted message to a single person. He sees display ads improving results for email marketers in the following three ways: