“There are so many ecommerce retailers who now believe that in order to differentiate themselves and establish better brand relationships with their shoppers, they [need to consider] opening brick-and-mortar stores,” Debbie Hauss, Editor-in-Chief, Retail TouchPoints, said.
According to Advertising Age, 80% of companies have increased digital marketing budgets for 2015. Whether it’s selling products on a website or through a mobile or desktop app, virtual marketing has become the norm.
However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores in order to stay ahead of the marketing curve and establish better relationships with their customers.
The growing popularity of this omni-channel trend was recently explored by Retail TouchPoints, a digital publication for retail executives, offering content focused on optimizing the customer experience across multiple channels.
At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein, Director of Editorial Content, MarketingSherpa, interviewed Debbie Hauss on why expanding to brick-and-mortar stores is becoming common for online retailers.