Even though the Internet Retailer Conference and Exhibition (IRCE) 2014, the world’s largest ecommerce event, was held during the FIFA World Cup in Brazil, more than 60 Brazilians made it to the conference.
The contingent was led by Priscila Inserra, Executive Director, and Renato Gonzaga, President, Concierge Brazil. The goal of their organization is to advance Brazil’s digital marketing by exposing executives to knowledge gathered at ecommerce events across the globe.
“Brazil is really growing in (the digital marketplace), and we are proud of it,” Priscila said. “We are starting to exchange experience. We don’t consider ourselves as mature as American companies, but we can learn a lot. We are taking as much content as we can back to the businesses in Brazil.”
Priscila was surprised by the event’s focus on technology.
“In Brazil, we focus a lot on marketing,” she explained. “America has tools that are much more sophisticated. But when we can join the expertise of the Brazilians and Americans, they will work well together.”
Watch the whole interview below: “Global Ecommerce: Developments in Brazil“
You can follow Andrea Johnson, Copywriter, MECLABS on Twitter @IdeastoWords.
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