Entice with Incentives to Drive Traffic to Website
Most of you know that one way to drive people to a website is by putting the address on everything that might get in front of the eyes of potential customers.
I’d like to provide another suggestion: Give people an incentive to actually go to the website.
If you’re a college or university trying to increase admissions, for example, try including an MP3 card in direct mailings. You could have whatever message or logo you want printed onto the card, which looks like a credit card.
It could say visit our site to receive one free MP3 music download. That gets your target audience through the gates, so to speak. Hopefully they will look around the site while waiting for the song to download.
“This has been incredibly useful for private schools and colleges,” says Fred Snyder, VP of Sales, Eastern Region, for Geiger, one of the oldest and largest privately held promotional products companies in the world.
Snyder provided some background information for a Sherpa report on how to maximize the ROI of promotional products in a tough economy. He also provided this tip!