Daniel Burstein

Email Marketing: The 5 goals of a successful program

January 8th, 2013

As we build the content for MarketingSherpa Email Summit 2013 in Las Vegas, we are focusing on the five key goals of successful email marketing programs.

We are also including the two elements necessary to optimize these goals – measuring and testing.

So in today’s MarketingSherpa blog post, we’ll provide some suggested reading and resources to help you to prepare for next month’s Email Summit and improve your email marketing – no matter on which goal or element you are currently focusing.

 

Capture

Maximizing Email List Growth: How the New York Public Library drove a 52.8% lift in newsletter subscriptions

Email List Growth: 230% more readers from six-channel test

New Chart: Integrating Social Media with Other Marketing Tactics

 

Deliver

Email List Hygiene: Remove four kinds of bad addresses to improve deliverability

 

Open

Case Study: Creativity vs. clarity in email subject lines

Email Personalization: 137% increase in open rate from personal note approach

 

Click

Email Marketing: Video email doubles clickthrough rate for Ragan Communications

 

Close

Email Marketing: 208% higher conversion rate for targeted emails over batch-and-blast

 

Measure

Reader Mail: Understanding differences in clickthrough rates and open rates

 

Test

Email Testing: More specific subject line improves open rate by more than 35%

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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  1. facebook sign up create new account
    March 15th, 2013 at 02:56 | #1

    I comment each time I appreciate a post on a blog or I have something to add
    to the discussion. Usually it’s a result of the fire displayed in the post I read. And on this article Email Marketing: The 5 goals of a successful program | MarketingSherpa Blog. I was excited enough to create a thought 😛 I actually do have 2 questions for you if you do not mind. Is it simply me or does it appear like a few of these comments come across like they are written by brain dead folks? 😛 And, if you are writing on other online social sites, I would like to keep up with everything fresh you have to post. Would you list every one of all your community pages like your linkedin profile, Facebook page or twitter feed?

  2. Erin Hogg
    Erin Hogg
    March 15th, 2013 at 07:44 | #2

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