Daniel Burstein

Email Marketing Manager: Look past campaigns to boost your career

October 29th, 2010

Hey email marketing managers…are you working hard to create the best possible campaigns? If so, you may be missing a huge opportunity. Check out my recent chat with noted marketing strategist and best-selling author David Meerman Scott at the recent MarketingSherpa B2B Marketing Summit…

I like campaigns myself. I’m a plan-ahead kind of guy. But David makes an excellent case for real-time marketing. In a 24/7 news world, we can’t be complacent and just set it and forget it.

He also makes a good point that massive, monolithic corporations are so…impersonal. As MECLABS Managing Director (CEO) Flint McGlaughlin says, “People don’t buy from websites, people buy from people.”

So look past your campaigns, get all of your real people out from beyond the corporate façade…and hopefully advance your career in the process.

To hear more from David Meerman Scott, join us in Las Vegas from January 24-26 for MarketingSherpa Email Summit 2011. Thanks to a generous sponsorship by ExactTarget, David will be the keynote speaker. And Flint will be speaking there as well.

Related Resources

Email Summit 2011 – Learn from Sherpa’s Latest Research, Case Studies and Training

B2B Marketing Summit Wrap-up: Quick takeaways distilled from 478 marketers on lead nurturing, social media marketing, and more

Transparent Marketing: How to earn the trust of a skeptical consumer

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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  1. Andy from Benchmark Email
    October 29th, 2010 at 12:39 | #1

    So interesting to hear what David was saying about emailing in the “here and now.” I’d have to assume that open rates would be even higher for timely email campaigns with the day’s buzz word or trending topics.

    -Andy

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