Daniel Burstein

Marketing Management: Can you use story in your hiring process?

April 25th, 2014

Content marketing comes down to a great story.

It’s the story of your product, sure, but more than that, it’s the story of how your audience can achieve their dreams and overcome their pain points. Your product just plays a supporting role.

Can you use story, and essentially content, for recruiting and HR as well? You can show how your company can play a supporting role in helping the right candidate achieve his or her hopes and dreams.

High-performing marketing requires a high-performing team, so recruiting is essential. By using a story, you’re attracting and hiring people that are already bought into the company’s vision and ready to be part of the team.

I’ve traditionally used that story in the written format, but as we’re now hiring for a Visual Storyteller, also known as Content Presentation Specialist, I tried a more visual format with the help wanted ad, so to speak.

 

How about you? Have you experimented with using story in your hiring process? Do you approach hiring as another content marketing, or even general marketing, campaign? I’d love to hear your tips and techniques as well.

 

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Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS, Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine. Prior to joining the team, Daniel was Vice President of MindPulse Communications, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.

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  1. April 28th, 2014 at 10:20 | #1

    This is fascinating, Daniel, and very brilliant! Just in going through the slides, there’s something very personal and relatable about the information being conveyed because there’s a story being told. Thank you!

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