What is the Easiest Tactic to Improve SEO?
To help you improve your search engine optimization (SEO) efforts, here’s a quick tidbit for your Friday from the MarketingSherpa blog …
SEO is usually seen as some complex, magical, always evolving formula you need to master. And, while the constant changes to Google’s algorithm (so there’s this Panda all hopped up on Caffeine …) is enough to make your head spin, Optimization Summit 2012 attendee Matt Brutsché of Austin Search Marketing advises marketers to start by focusing on the basics – meta tags.
Meta description tags
According to MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition (free excerpt at that link), meta tags are HTML components that can include page titles, descriptions and keywords. These components are visible to search engine spiders but do not affect the appearance of the webpage.
The report found that marketers consider meta description tags to be among the easiest SEO tactics, while being about mid-range in effectiveness, suggesting a pretty good bank for the buck.
“More than 80% of organizations do not find it difficult to add meta description and title tags. As such, these two tactics are also the second- and third-most widely used,” said Kaci Bower, Senior Research Analyst, MECLABS, and lead author of the report.
Here are a few agency insights from the report that correlate with Matt’s experience …
- We have gotten the best results from revising the meta description tag, which is part of an overall effort to produce a compelling blurb in SERPs.
- [Most effective tactics for improving rankings are] new and fresh content along with effective meta tags.
- [Most effective tactics for improving results from SEO efforts are] keywords analysis for title tags and meta description.
- [Most effective tactics for improving rankings are] properly formatted meta tags and keyword placement.
Meta World Peace
While meta tags might not bring world peace, perhaps they’ll bring you a little personal peace when it comes to SEO, a constant source of agita for many marketers.
What is your experience with meta tags? What have you found to be the easiest way to improve SEO?
MarketingSherpa 2012 Search Marketing Benchmark Report – SEO Edition (free excerpt at this link)
[Most effective tactics for improving results from SEO efforts are] keywords analysis for title tags and meta description.