Daniel Burstein

Conversion Rate Optimization: Your peers’ top takeaways from Optimization Summit 2012

With B2B Summit 2012 right around the corner in Orlando, let’s take a quick look at your peers’ top takeaways from our last Summit – Optimization Summit 2012. In case you couldn’t be there, listen in to what fellow Web marketing directors and optimization managers learned at the Summit to help guide and prioritize your own A/B testing and landing page optimization efforts.


Here are some of the key takeaways. Feel free to use the links below to jump directly to these parts of the video …

0:34 – Celeste Parins of Mindvalley on value proposition

1:11 – Matt Silverstein of The Elevation Group on radical redesigns

1:40 – Matt Brutsche of Austin Search Marketing on getting into the mind of the customer

2:00 – Mike Weiss of Internet Sales Experts on understanding the customer’s path on your landing pages

2:42 – Ray Lam and Victoria Harben of the University of Denver on live optimization

3:03 – Suzette Kooyman of Enhance Your Net on taking a consumer-centric approach instead of a corporate approach

3:37 – Suzanne Axtell of O’Reilly Media on determining where to start testing and optimizing

4:10 – Reagan Miller of Financial Times on having a testing methodology

4:23 – Alan Markowitz of Ellie Mae on friction and anxiety points

4:50 – Diane Baker of netDirectMerchants on value proposition


Related Resources:

Optimization Summit 2012 Event Recap: 5 takeaways about test planning, executive buy-in and optimizing nonprofit marketing

Demand Generation: Optimization Summit 2012 wrap-up for B2B marketers

B2B Summit 2011: 5 takeaways on social media, lead generation, building a customer-centric approach, and more

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Research And Measurement

  1. August 17th, 2012 at 14:51 | #1

    Glad to see the industry’s focus continuing to shift toward CRO. This is where the most efficient gains can be realized. There’s a nearly linear cost to driving traffic, but optimizing your online store for conversion can deliver long-lasting results for modest upfront investment.

    Thanks for sharing the video. Wish I could’ve been there.

  1. September 3rd, 2012 at 08:21 | #1
  2. September 17th, 2012 at 02:01 | #2
  3. December 10th, 2012 at 03:02 | #3
  4. February 5th, 2013 at 09:40 | #4