Conversion Rate Optimization: Your peers’ top takeaways from Optimization Summit 2012
With B2B Summit 2012 right around the corner in Orlando, let’s take a quick look at your peers’ top takeaways from our last Summit – Optimization Summit 2012. In case you couldn’t be there, listen in to what fellow Web marketing directors and optimization managers learned at the Summit to help guide and prioritize your own A/B testing and landing page optimization efforts.
Here are some of the key takeaways. Feel free to use the links below to jump directly to these parts of the video …
1:40 – Matt Brutsche of Austin Search Marketing on getting into the mind of the customer
2:00 – Mike Weiss of Internet Sales Experts on understanding the customer’s path on your landing pages
3:03 – Suzette Kooyman of Enhance Your Net on taking a consumer-centric approach instead of a corporate approach
3:37 – Suzanne Axtell of O’Reilly Media on determining where to start testing and optimizing