Marketing Career: 5 tips for building a personal brand
The ladder of success no longer has certain rungs that must be met. Now, companies are placing a greater emphasis on company culture, and are looking for people who will fit into that.
In the days when large corporations were the trendsetters of the business world, you could get ahead by following a certain set of rules. As the recession knocked down some of these traditional companies from their former glory, a new way of doing business was highlighted.
Facebook, Google, Twitter, Apple and a thousand others like them ditched the suits and turned casual Friday into a week-long institution. Ping pong tables (like the one here at MECLABS) replaced conference tables and office spaces began providing an environment that would encourage employees to “think different.”
Companies are looking beyond info from your resume, and wanting to get to know you. Zappos, for instance, has said that in their personality-focused hiring process, they ask themselves if the person being interviewed is someone they would want to get a beer with.
As personality and corporate culture become a bigger proponent of the hiring process, it may be time to make yourself known and stop hiding behind a generic black and white, 12-point Times New Roman font resume.
An increasing amount of companies want to see that you have unique, unconventional skills to bring to their team, instead of checking off a list of qualifications on your resume.
Establishing your personal brand online can be the most effective way to get – and keep – a company’s attention.
