Daniel Burstein

B2B Marketing: What are the biggest B2B opportunities for 2012?

January 5th, 2012

Now that 2012 is upon us, we wanted to share what marketing thought leaders and practitioners have identified as some of the biggest B2B opportunities for the upcoming year.

If you’re familiar with MarketingSherpa research, I must warn you that, in this case, the data gathering was completely unscientific. MECLABS A/V Specialist Luke Thorpe and I simply wandered around the networking event at MarketingSherpa B2B Summit 2011 in San Francisco, and thrust a microphone and camera into the face of every willing participant.

Many speakers and attendees were kind enough to put their drink down, pick up a mic, and share insights with you. Here are a few of our favorites …



 

So what’s on the horizon for B2B marketing in 2012?

  • (00:38) Jay Baer, President, Convince & Convert, and author of “The Now Revolution,” discusses multimedia for B2B
  • (1:34) Tracy DeMay, Marketing Manager, CenterBeam, talks about leveraging social media
  • (1:53) Ge Moua, Senior Demand Generation Manager, Unify, shares her thoughts on the importance of tools
  • (2:23) Beth Toeniskoetter, Product Marketing, ReadyTalk, thinks deciphering which new technologies to invest in is key
  • (2:39) Tony Doty, Senior Manager, Research & Strategy, MECLABS, reminds marketers of the importance of segmentation
  • (3:21) Pamela Markey, Director of Marketing and Brand Strategy, MECLABS, sees a huge opportunity for content in this new year
  • (3:42) Karen Hayward, EVP and CMO, CenterBeam, urges marketers to slow down so you can go faster
  • (4:30) Kristin Zhivago, President, Zhivago Management Partners, and author of the book “Roadmap to Revenue,” wants you to pick up the phone and interview customers
  • (5:00) Michelle Mogelson Levy, Associate VP, Marketing Programs, ECI Telecom, discusses revenue marketing

 

Related Resources:

B2B Marketing: Top “Aha moments” of 2011 from your peers

B2B Marketing: 7 tactics for implementing marketing automation from a fellow brand-side marketer

Social Media Marketing: Why B2B marketers need to care, by the numbers

MarketingSherpa’s B2B Summit 2012

B2B Summit 2011 DVD Combo

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor

Categories: B2B Marketing Tags: , , , , ,



  1. Chris
    January 9th, 2012 at 11:48 | #1

    Interesting thoughts. Like the tension between using social and “what’s old is new and new is old”, concept. Will be an interesting year for B2B.

We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.