Last year, numerous email marketers used Halloween to spike their open and clickthrough rates and drive sales. But the most important thing that industry observers saw in their inboxes was that this mini-season isn’t just for seasonal marketers with tight product niches. Read more…
Jumping onto a bandwagon can carry you, but it hurts a lot when you’re thrown off. Marketing fads — like green, cost effective or energy efficient — do not matter. Marketing claims need to be factual or you’ll be thrown off the wagon.
A major eretail player has been using a ‘wow’ tactic. In their order confirmation emails, the brand has offered customers the chance to call a toll-free number that same day if they want to add more products to their order. Read more…
Measuring influencer reach and blog impressions is probably one of the most challenging aspects of entering a Web 2.0 strategy today. So, you created a social media campaign with outreach to influential bloggers. How do you measure the influence it had? Read more…
I browse dozens of eretail newsletters each week. And FreePeople.com’s subject lines stand out the most because they are *routinely* super short.
Thirteen out of their past 20 subject lines have been four words or less. And most of those 13 have employed either two or three words. Further, many of the subject lines have 14 or fewer characters (including spaces).
I first noticed them on daily newspapers in Maryland and Pennsylvania and became intrigued. Then on a trip to Omaha, I saw one on a weekly entertainment pub. An increasing number of newspapers now allow smallish ad stickers on their front pages. Yes, the approach makes many journalists shudder. Still, the stickers are being stuck onto newspapers and, to be fair, can be peeled easy enough by the readers to see what’s underneath. Read more…
While interviewing sources for MarketingSherpa’s two-part special report on Marketing to Moms, I had quite a few bits of information that didn’t “fit.” I can’t resist sharing one from Bridget Brennan, Founder of the Female Factor Corporation.
Bridget says there is a lack of attention being paid to divorced moms. In research she conducted for a new book about the rise of female consumers, Bridget discovered that slightly less than half of marriages end in divorce. Yet few marketers target this demographic.
My parents and I went to a day game at Fenway Park the other day. Early in the game we were sitting in the bleacher seats, baking in the sun, when a photographer crept up and snapped our picture. He handed my mother a card with a special code and told us we could go to the Red Sox website to see the photo.
It was interesting to find out that many companies started specific marketing to moms campaigns only during the past five years. The M2Moms Conference and BlogHer Conference launched just three years ago. Agencies large and small started specializing in the mommy market as late as 2003. Read more…
Getting “free stuff” makes me feel good about a brand. Many of us feel the same way. And all we have to do is give up a phone number or a mailing address.
