MarketingSherpa Blog

I’ve discovered that the customer loyalty strategy of sending out birthday emails is largely relegated to the restaurant biz. Read more…

Realtors are facing tough times, but they’re not giving up. Some are discovering innovative ways to market themselves and their properties. Read more…

A couple months back, when I rounded up recent news from the online video-on-demand market, I didn’t expect to be revisiting the topic quite so soon. But as summer has rolled on, online video purveyors have continued to make big bets or scale back their ambitions in one of the toughest subscription content markets to crack.

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I recently received an email from outdoors clothier Roots with a subject line that definitely caught my eye: “Free Economy Shipping This Memorial Weekend”.

The imperative word in that copy was “Economy.” With gas prices this summer seemingly ready to hamper consumer spirits, it reminded me that free-shipping promos will likely be hotter than ever. Read more…

What I’ll call “Talk TV” seems to be an emerging and sensibly low-risk medium for major brands to drive Web traffic via sports entertainment on the good ol’ tube. Read more…

We just published a Case Study about how eBillme ran an online video contest with extraordinary results. They got millions of YouTube views and gobs of media attention. Read more…

Excitement over advertising revenues was palpable among the online publishers I talked to all last year. That’s not surprising, given the 26% annual growth reported for online advertising reported by the Interactive Advertising Bureau.

Then, early this year, fears over the impact of the economic slowdown began to raise concerns about online advertising’s continued growth among publishers who were increasingly basing their business models on ad-supported content.

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Viral marketing is hard to nail down. It’s hardly a science, but there are recurring themes, like humor. Many successful viral campaigns are just friends sharing funny ads.

The problem is humor is hard, too. Jokes can walk a fine line between offensive and corny. And those are relative terms. Your audience decides if your ad is funny, stupid or appalling.

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Online consumers want a personalized Web experience, according to a recent survey conducted by MyBuys/The E-tailing Group. Out of the 1,345 consumers surveyed, 77% said they have made additional purchases based on a merchant’s personalized recommendation. Read more…

While constantly doing a ton of detailed, cross-client deliverability research for his email services boutique, Internet-Tools.com, Mark David McCreary has come up with an alternative phrase for false-positives. He calls them “bogus bounces.”

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